Do not be mistaken. Just because your small business may not fit the government's definition of an essential business, this is not the time to hit pause. There is no better time than right now to focus on your Marketing. Every business has a marketing wish list--you know, those big marketing projects that you just haven't had time to fully develop and put in place. It's time to take that project off the back burner and give it your undivided attention. Build your business

No one ever tells you how hard it is to work from home. Whether you're new at working for yourself, or just temporarily going remote with your company, all you ever hear is the good stuff. I can wear my pajamas all day. I'm able to set my own hours. While both are true possibilities, when this becomes your daily routine, well, let's say there can be too much of a good thing. Let me be clear, working from home is often times the single hardest adjustment when leaving the co

Like most business owners, my business is an extension of me, my personality, my natural talents, and my values. I'm a jump-right-in-to-help kind of person. So it seemed only natural that I structured my business model to include giving back. Each year I select a single charity, and use my marketing skills, knowledge, passion and connections to help them in their mission. It's my way of saying thank you to the universe for all I've learned. This year I'd like to introduce

These marketing tips will get you and your nonprofit or business ready for the holiday (or any) season. #smallbusiness

Most small businesses and nonprofits struggle with idea of hiring a professional photographer when they have an event. With limited budgets, it's hard for them to justify spending on anything that doesn't seem essential. So the bigger question at hand: are event photos essential? And the short answer is (an absolute) YES! The real underlying issue is that companies and organizations are usually very limited in how they use their event photographs and therefore do not usual